Category: Blog

As the name suggests, Constant Contact is an online marketing agency that helps businesses stay in touch with prospects and customers. With powerful marketing tools including an AI text generator, drag-and-drop editor, and segmented email campaigns, Constant Contact generates conversion rates for measurable results. There are plans suitable for brands large and small, making Constant Contact essential for any email marketing campaign.

Pros

• Powerful automation and artificial intelligence tools
• Integrated robust analysis
• Excellent email editor

Cons

• SEO tools continue to grow
• It is expensive if you have thousands of contacts.

Constant Contact Marketing Tools at a Glance

Ideal for SMEs, self-employed workers and freelancers

Main applications: email marketing

Price: from $12 per month

Free Trial: 60-day free trial

SEO

While there’s no doubt that Constant Contact is the king of email, the ambitious marketing agency is slowly expanding its horizons in terms of additional marketing tools it can offer its clients.

For example, their Premium package currently offers a decent set of SEO tools that include embedding keywords, tags, and other on-page elements to improve your search rankings. Constant Contact also allows you to include analytics to improve your marketing efforts and gain approval from the ever-elusive search gods.

One tool we really liked was the Google Ads feature. Thanks to artificial intelligence technology, the Constant Contact advertising tool allows you to set the parameters and leave the rest to the machines. The tool constantly optimizes your keyword usage and adjusts it based on performance-based data.

Email Marketing

Email marketing is where Constant Contact has invested most of its marketing efforts. For starters, Constant Contact has an efficient drag-and-drop editor that makes your email. Email customization is extremely quick and easy. We loved how quickly we were able to change the design elements of the template, such as background images, text, and positioning.

Furthermore, Constant Contact has over 100 email templates ready to choose from. So you can always find a good starting point, even if you want to modify the design elements later. Constant Contact hires professional designers and all email templates are mobile responsive, so the options are also attractive.

The next step is automation. Constant Contact covers the spectrum when it comes to email responses you can automate. Some of the popular ones include:

• Welcome messages for new subscribers.
• Click-triggered messages
• Those that do not open repeat the delivery
• Behind an abandoned cart

Constant Contact really lets you automate everything you can send to your contacts. This is very important because it saves resources and countless hours spent tracking, composing, and sending multiple emails. This way, your marketing team can create and send the right message based on user interaction for optimized results.

You can also create segmented contact lists to speed up mass messaging.

Additionally, Constant Contact’s new AI text generator is designed to help you create premium email marketing content with minimal effort. You can use it to create body content, subject lines, and more.
Finally, no marketing toolkit would be complete without a matrix to help measure and analyze the effectiveness of your efforts. Constant Contact covers that base and provides email tracking on multiple levels. You can get real-time insights into your email. on emails, including open, click and share rates. And what’s really cool is that Constant Contact will let you create new segment lists based on data from your analytics reports. So it’s a circuit that gets more efficient as you go.

Social Media Marketing

Social media marketing is another really important aspect of any marketing campaign. Constant Contact includes social media profile integration, so you can automatically upload contacts from your social account to your CRM.

There’s also an in-app tool for Facebook and Instagram that lets you post directly to your social media accounts. The AI text generator is also very useful for creating actionable posts on social media.

You can convert these posts to email in just a few clicks. Constant Contact has recently incorporated more social media profile monitoring to help drive lead capture and retention. You can also create a My Google Business listing directly from your Constant Contact account.

AI Features

Constant Contact offers a variety of AI features and automations. I especially like the AI text generator, designed to help you create high-quality content for your email, social media, and text messaging campaigns. Just enter a few keywords and let the text generator generate a selection of possible options. You can choose the one you like the most and use it as needed.

What’s more, you can use Constant Contact’s AI tools to help you create email subject lines and other actionable snippets. Using it can increase your email open rate and marketing engagement.

There are also several automations you can use in conjunction with Constant Contact’s AI technology. For example, you can send automated welcome emails, birthday messages, and more. You can also automatically send emails to those who don’t open them and create personalized automation channels to further optimize your marketing workflows.

Overall, I found Constant Contact’s new AI features to be excellent. The text generator works well, delivers surprisingly good content, and is very easy to use. It should save you a significant amount of time and help you create the best marketing content possible.

Website Design

Constant Contact also has a good web builder. The tool has the right mix of features, including customizable layouts and pages, mobile-friendly layouts, fast loading times, built-in SEO features, and an SSL certificate. There’s also a logo maker, form builder, and the ability to connect social media pages and online stores. We have to say we were impressed with all the website design options available at Constant Contact.

Digital Marketing

Constant Contact has recently expanded its marketing solutions to include even more than email marketing. Today, you have things like segmentation and automation, which we already mentioned, and personalization features to make your marketing campaigns even more personal. Additionally, Constant Contact integrates with many other business tools for a more complete and comprehensive marketing strategy. Some major apps include Shopify and Eventbrite.

Lead Generation

Constant Contact lets you upload your contact lists from a variety of sources, including Excel, Salesforce, and Outlook. Plus, as an added feature, Constant Contact will take care of nasty things like unsubscribes, inactive email accounts, and bounced emails. This not only saves time, but also saves problems with search engines.

Pricing

Constant Contact has three plans ranging from $12 to $80 per month for up to 500 contacts. It uses tiered pricing and you will have to pay more depending on the size of your contact list. All three plans include basic email marketing, artificial intelligence, and other tools, and there’s an impressive 60-day free trial.
The Lite plan includes a variety of basic email, social media, and event management tools and is best suited for small businesses with small contact lists. Upgrading to the standard package adds more powerful tools, such as customizing email subject lines, to help you personalize your marketing and build stronger relationships with your customers.

Finally, the Premium subscription adds Constant Contact’s most powerful tools, such as custom automations and other features like an SEO toolkit that can help you save a lot of time. There is also an SMS marketing app that starts at $10 per month.

Customer Service

Constant Contact has many customer service options. You can contact a representative by phone, email or live chat. But Constant Contact offers much more than standard customer service options. You can watch professional video tutorials, access the community forum to ask questions and interact with other users, sign up for educational events or schedule a one-on-one meeting with a marketing expert. We love a company that puts a lot of focus on customer service because that means it’s user-centric.

Bottom Line

Constant Contact email With the addition of other marketing tools such as AI text generation, SEO, social media publishing and analytics, Constant Contact establishes itself as a viable option that can stand up to even some of the more popular competitors. We hope to see more features and surprises from the Constant Contact line in the future.