For game-changing marketers with growing subscriber lists, Campaigner lets you send beautiful email campaigns that are optimized for conversion. Quickly create emails with 900+ templates and drag-and-drop editing and personalize content based on audience demographics and purchasing behavior. Experiments, including A/B testing, help you optimize email. emails for conversion, while lead generation tools like signup forms grow your subscriber base.
Pros
- Ability to automate email campaigns.
- Personalized emails based on shopping behavior.
- Extensive customer service package
Cons
- No SEO tools
- Limited social media tools.
Campaigner
Email Marketing
Campaigner is first and foremost an email marketing platform that lets you design beautiful emails. emails optimized for conversion. It has some of the most advanced features on the market, including powerful data tools to help you target customer groups and track engagement.
Campaigner includes some cool email marketing features.
- Drag and drop content blocks, including dynamic content
- Audience segmentation
- Experiments including A/B testing
- Automation and workflows
Your e-mail To design emails, you use simple drag-and-drop blocks of content that you can save for future emails. for letters. You can also choose from over 900 customizable templates, so you don't have to design an email from scratch.
One of Campaigner's powerful features is audience segmentation, which divides your subscriber list into categories based on purchasing behavior, demographics, past engagement, and more. You can send different campaigns to different segments, ensuring that each receives a specific message and call to action (CTA).
Experienced marketers can use the Campaigner's Experiments feature to help optimize email campaigns. letters for conversion. A/B testing can be used to identify the subject line or send time that gets the highest open rate for a specific group.
Dynamic content is another great tool that allows custom email blocks to display different content based on recipient characteristics, including demographics and digital engagement. In the same newsletter campaign, a loyal customer may see a personalized offer, while a new subscriber may receive a more general message.
Finally, Campaigner's automation tools help save resources and increase customer loyalty by sending trigger-based emails. For example, you can create a workflow where a customer's first purchase triggers monthly emails containing promotional offers.
Social Media Marketing
Your ability to create, share, and track social messages from Campaigner is limited because the tool is designed for email interactions. However, there are several features that help you “recycle” your email campaigns on social media.
First, Campaigner optimizes your email content for social networks, including Facebook and Twitter, and publishes it directly to the desired platform. This allows you to market your brand beyond your email subscriber list.
Second, your brand advocates can share the content of your email campaign via social sharing buttons within the email. You can then track the number of posts from your Campaigner dashboard to gauge your reach across platforms.
Digital Marketing
Campaign marketing capabilities are built around digital channels. For example, your email campaigns feature responsive design, meaning that the content is automatically optimized for the screen of the user's device.
Do you have an online store? If so, integrate it with Campaigner, as this will allow your email communications and customer acquisition to go hand in hand. Among other things, you can automate abandoned cart emails to remind customers to check if they've abandoned their carts for a while. Integration with Shopify and Adobe Commerce is easy to set up, and you can also create custom integrations using developer tools.
Finally, you can use SMS marketing tools alongside email campaigns as part of an integrated workflow. Text messages can be sent asking subscribers to confirm a purchase, review a product, or subscribe to mailing lists.
Lead Generation
Although not its strongest point, Campaigner's lead generation tools help you grow your audience with engaged subscribers. For example, landing pages give people a clear next step in their journey, such as registering for an event or submitting product preferences.
You can also place sign-up forms on your website that will send all captured leads directly to your marketing list. Once they sign up, potential customers can manage their own subscriptions and select preferred types of communications by saving their email address. emails relevant and conversion rates high.
Campaigner’s Pricing & Costs
Campaigner has three main plans for its email marketing package:
- Starting at $59 per month
- Essential, from $179 per month
- Advanced, from $649 per month
The Starter plan is great for most businesses as long as you have less than 5,000 contacts. Key tools are included, from drag-and-drop editing and saved templates to experiments, social integrations, audience targeting, and landing pages. However, it's branded as Campaigner, so you'll need to upgrade to Essential to add your own branding.
Essential allows you to integrate with an e-commerce platform and create more personalized emails. emails using purchase data. You can also add dynamic content blocks and interact with up to 25,000 contacts. Choose Essential if you have an online store or a growing subscriber list.
Advanced may be for you if you want a highly optimized conversion and can afford a higher bill. It allows you to create automated workflows, further customize email campaigns based on purchasing behavior, and access the Campaigner API to integrate with other business applications. Engage up to 100,000 contacts on the advanced plan.
You'll pay a much higher monthly bill for the SMS functionality on the cheaper plans, but you won't get as much impact on the Advanced plan.
In addition to three basic plans, Campaigner offers eCommerce plans starting at $79.95 that include unlimited contacts. While these plans are more geared toward businesses with online stores, they lack features like automated workflows and have a monthly email quota.
Customer Service and Support
Campaign customer support is very generous compared to other providers. First of all, their support team is available 24/7 and you can call them toll-free in the US, Canada and the UK. There is a generic international phone number that you can pay for. You can also contact Campaigner customer service at both email addresses for payments or general support.
In addition, an extensive knowledge base covers topics ranging from email campaign planning to conversion tracking. A rich collection of blogs and webinars detail how to use Campaigner tools and marketing strategies more broadly.
Bottom Line
Campaigner is a feature-rich platform built for email campaigns that convert audiences into loyal customers. Since the Starter plan offers powerful tools, including 900+ templates, audience segmentation, A/B testing, and social integration, your main reason for upgrading will likely be access to larger contact lists.
That said, the Basic and Advanced plans also offer the ability to personalize email.
Although the social media marketing and lead generation features don't shine as bright, you have basic social media publishing functionality and can create landing pages and signup forms on your website. This allows you to grow your subscriber base beyond your current email list.
Finally, the customer support package is very attractive. You can call and email the 24/7 support team toll-free in the US, Canada and the UK.