There is something special about receiving jewelry as a gift. But getting to the store, researching the options and finding the right part makes this well-intentioned mission impossible. That's only when you choose a smarter alternative. Shop for that special someone from trusted online jewelry sites.
Whether you're looking for beautiful, affordable necklaces or earrings, fine jewelry or dress rings, you'll find a great selection of the most popular jewelry at the best jewelry sites.
No matter what you're looking for, online stores are the key to a faster, easier, and more successful shopping experience.
Wondering where is the best place to buy online? Whether you're celebrating someone's biggest achievement, ready to pop the question, or really want to impress them this Valentine's Day, here are the best online jewelry stores where you can find affordable jewelry that won't cost you a fortune.
Our Top 10 Best Online Jewelry Stores & Websites 2023:
- Zales: the best online jewelry in general
- James Allen: Best for Custom Jewelry
- Ross Simons: the best for jewelry at a good price
- Brilliant Earth: Best for Eco-Friendly Jewelry
- SuperJeweler: Best for Diamonds and Diamond Deals
- Georg Jensen: the best for high-end Scandinavian design
- Melinda Maria Designs:The Best in Customer Service
- Ice Trends: The Best of All Affordable Diamond Types
- Jane Wynn: the best to give as a gift
- Blue Nile:Best for a Wide Selection of Jewelry
A Closer Look at Our Top 10 Best Online Jewelry Stores – Reviews:
1. Zales
Best Overall Online Jewelry Store
Zales is one of the oldest jewelry stores in the United States, opening their first store in 1924. They specialize in natural diamonds that are sourced naturally in conflict-free areas or grown under environmental conditions. laboratory. Lab-grown diamonds are fully insured by the Zales Lifetime Diamond Guarantee.
Zales is known for its wide selection of ready-to-wear with more than 700 stores in the United States. Zales has excellent sales and tracking of their pieces, making it easy for you or a loved one all year round.
Jewelry available.
- rings
- earrings
- necklaces
- wives
- watches
Price range: $150-$55,000+
Return policy: 30-day return policy for online purchases from the date of shipment, except for certain types of jewelry, such as custom designs.
Delivery Options: Zales offers several shipping options, including UPS 2nd Day Air, UPS Next Day Air Saver, and UPS Saturday.
Customer service:You can contact Zales customer service via phone and email. They also have an FAQ section on their website for immediate help with common questions.
Adaptation: Zales offers customization options for many of their pieces, especially rings. You can choose the metal, the gemstones and often the style.
Purchasing experience: The Zales website is easy to use, with a clear layout and easy-to-use search and filtering functions.
Additional Services: Zales offers several additional services, including ring sizing, a lifetime diamond commitment, and a jewelry protection plan for an additional cost.
Pros:
- Wide range of jewelry
- 6 month warranty on all repairs + lifetime diamond warranty
Cons:
- Relatively short 30-day return policy
- Limited product details
2. James Allen
Best for personalized jewelry
For a decade and a half, James Allen has been the leading source for high-quality wedding and engagement rings. What makes this one of the best online jewelry stores is that you can completely customize your ring to the exact specifications you want, from the decoration to the gemstone and more. So the end result is a completely unique piece that will truly be appreciated by anyone who receives it.
Jewelry available.
- engagement rings
- loose diamonds
- necklaces
- wives
- earrings
Price range: $150-$3000+
Return policy:30-day return policy on all purchases.
Delivery Options: Free international shipping, although customers are responsible for all duties and taxes imposed by their country of residence.
Customer service: James Allen customer service is available 24/7 via phone, email, and live chat. They also offer “Real Time Diamond Consultation” with a diamond expert.
Customization: James Allen offers a high level of customization. Customers can choose a loose diamond and then a setting to create a custom engagement ring, among other customizable jewelry.
Purchasing experience: The James Allen website is easy to use with high-quality photographs and unique diamond viewing technology that displays 360-degree HD images of real diamonds.
Additional Services: Free ring resizing for the first year and a lifetime warranty that includes routine maintenance such as rhodium plating and shank fitting.
Pros:
- Highly customizable jewelry options
- Detailed 360 degree HD diamond images
Cons:
- Possible import taxes for international customers.
- Limited selection of non-diamond jewelry.
3. Ross Simons
The best in jewelry at a good price
Ross Simons has the widest range of fashion jewelery brands in the world. From bracelets to anklets, earrings, necklaces and brooches, this website has it all.
And the prices are just as varied. Therefore, anyone looking for a beautiful and unique piece of jewelry will find plenty of options here, regardless of their budget. Ross Simons even has a clearance rack where you can browse awesome items for as little as $8!
Jewelry available:
- rings
- wives
- earrings
- necklaces
- watches
Price range: $7.99-$100,000+
Return Policy: 30-day return policy, providing full refunds for items returned within that period.
Shipping Options: Ross Simons offers a variety of shipping options ranging from standard shipping to overnight air shipping, with varying costs.
Customer Service: By phone, email, and live chat, as well as an FAQ section on the site.
Customization: While Ross Simons doesn't offer as much customization as other jewelry boxes, it does have a variety of unique designs and styles to choose from.
Shopping Experience: The Ross Simons website is easy to use and has clear product images and descriptions.
Additional Services: Professional cleaning and repair service, including ring resizing, prong adjustment, and clasp replacement.
Pros:
- Wide variety of jewelry styles.
- Professional cleaning and repair services.
Cons:
- Limited customization options
- 30-day return policy may be short4.
4. Bright Earth
Best for environmentally friendly jewelry
What sets Brilliant Earth apart from other brands is its commitment to transparency and ethical practices. They offer a wide range of pieces, from engagement rings to earrings, made with care and sustainability in mind. You can find a wide range of styles on the site, from classic to modern, and they offer customization options for many of their pieces.
Brilliant Earth is particularly known for its lab-grown diamonds, a more environmentally friendly and socially responsible alternative to traditionally mined diamonds. Their lab-grown diamonds are of exceptional quality and are virtually identical in appearance to natural diamonds.
Jewelry available:
- engagement rings
- wedding rings
- standard rings
- necklaces
- wives
- earrings
Price range: $75-$75,000+
Return Policy: 30-day return policy for all jewelry.
Shipping Options: Free shipping on all US orders and international orders over a certain amount.
Customer Service: Brilliant Earth provides customer service via phone, email, virtual appointments, and a comprehensive on-site FAQ.
Customization: Brilliant Earth offers customization options where customers can select their diamond and setting to create their own unique engagement ring, among other customizable jewelry.
Shopping Experience: Brilliant Earth's website is clean and easy to navigate, with search and filtering options, as well as a virtual try-on feature.
Additional Services: Brilliant Earth offers free lifetime cleaning and inspection services on all Brilliant Earth jewelry.
Pros:
- Customizable and ethically sourced jewelry.
- Free cleaning and inspection services.
Cons:
- Higher prices due to ethical sourcing
- Return shipping costs may apply.
5. Super jeweler
The best for deals on diamonds and gems.
SuperJeweler is one of those sites that looks like a time capsule dating back to the early 2000s. The site is outdated, but it does the job. The company offers the lowest prices on diamonds, gemstones and fashion jewelry. Because the team is based around the world, they are able to source beautiful pieces directly from diverse, conflict-free sources.
SuperJeweler has over 35,000 jewelry styles for sale and can even help you create the custom piece of your dreams.
Jewelry is available.
- rings
- earrings
- women
- necklaces
- clocks
Price Range: $15-60,000+
Return policy: A great 60-day return option is available.
Delivery options: Standard US shipping takes 2-5 business days and international shipping can take 1-2 weeks.
Customer service: Available by phone, email and live chat.
Personalization: SuperJeweler offers the option to create your own ring, allowing for a high level of personalization. You can choose your own diamond and setting.
Shopping experience: SuperJeweler's website is easy to use, with clear product descriptions and images, including search and filter functions.
Additional services: Lifetime jewelry warranty that covers potential manufacturing defects.
Pros:
- Free shipping worldwide
- Generous 60-day return policy
Cons:
- Non-returnable personalized items
- International orders may be charged
6. Georg Jensen
The latest in high-end Scandinavian design
Georg Jensen has been making beautiful silverware since the beginning of the 20th century. The company creates designs ranging from elegant pieces inspired by the turn of the 20th century to contemporary Scandinavian jewelry.
Since Georg Jensen is a traditional silversmith, his jewelry options are a bit limited compared to home silverware. But this aspect of the business is constantly growing as new collections appear every season. You can find silver and gold jewelry and even get some ethically sourced diamonds.
Jewelry is available:
- rings
- women
- necklaces
- earrings
- clocks
Price range: $65-$15,000+
Return policy: 30 day return policy.
Delivery options: Shipping cost and time may vary by location. International shipping is also available.
Customer service: Email and phone options are available.
Personalization: Georg Jensen doesn't usually offer customization options, focusing more on unique and designer pieces.
Shopping experience: The website is well designed and easy to navigate with high quality photos and product descriptions.
Additional services: Georg Jensen does not explicitly advertise additional services such as jewelry cleaning, resizing, or engraving, but you may contact their customer service for specific inquiries.
Pros:
- High quality designer jewelry.
- International shipping available
Cons:
- No customization options
- High prices of designer pieces.
7. Design by Melinda Maria
The best in customer service
Melinda Maria creates eye-catching, affordable jewelry for everyday wear. Thanks to the wholesale method, jewelry is sold at low prices, so the shiny items can be sold directly to the consumer.
They also offer custom and personalized jewelry engraving. Just choose an engravable piece, add text for your loved one and personalize their look for under $150.
Jewelry is available:
- necklaces
- women
- earrings
- rings
Price ranges: from $30
Return policy: Return Policy 14 days from the date of delivery. Products must be unused and in their original condition.
Shipping Options: Free US Domestic Shipping International shipping rates may vary based on destination and package weight.
Customer service: Options include email and a comprehensive FAQ section on the website.
Personalization: Melinda Maria Designs does not offer customization options.
Shopping experience. The site is easy to use and visually appealing, with clear photos and descriptions of each product.
Additional services: Although specific additional services such as cleaning, resizing or jewelry engraving are not listed, it is recommended to contact their customer service for specific requests.
Pros:
- Free domestic shipping
- Unique and elegant design.
Cons:
- 14 day short return policy
- No customization options
8. Ice trends
Best for all types of affordable diamonds
From beautiful birthstones to diamond engagement rings, Ice Trends is a great place to find affordable jewelry online.
Ice Trends has an excellent return policy. Within the first 7 days, you can return your purchased item for a full refund, no questions asked. And during the first thirty days, you can also redeem your purchase.
Jewelry available:
- rings
- necklaces
- wives
- earrings
Price range: $38 to $35,000+
Return policy: 30 day return policy on most items. Products must be in new condition with original packaging and documentation.
Delivery Options: Free standard shipping on all US orders. Expedited shipping options are available for an additional fee.
Customer service: The customer support team is available by phone, email, and live chat.
Customization: Ice Trends does not offer any customization options.
Purchasing experience: The website is easy to use with simple navigation and search features.
Additional Services: Ice Trends does not expressly advertise additional services.
Pros:
- Free standard shipping in the US on all orders
- There is a wide variety of jewelry available.
Cons:
- Does not offer jewelry cleaning, resizing or engraving.
- There is no customization option
9. Jane Wynne
The best for gifts
Jane Winchester Parady, the creator of Jane Winn, comes to jewelry after decades of experience in marketing for major fashion brands. Her most popular pieces are inspired by coin pendants from the 20th century. Each pendant has its own story. You can choose pendants based on inspirational words, occasions, zodiac signs, and more.
She can also get equally personalized wedding , necklaces, earrings, rings and cufflinks. Most pendants are handmade in the USA and shipped in premium gift boxes sealed in custom green bags.
Jewelry available:
- necklaces
- earrings
- wives
Price range: $55-$2,500+
Return policy: Jane Wynn accepts returns of non-customs items within 14 days of receipt.
Shipping Options: Prices and delivery times may vary depending on location in the US.
Customer service: available by email as indicated on their website.
Personalization: Jane Wynn offers no customization and focuses on unique design and symbolism.
Purchasing experience: The website is simple and easy to navigate with clear product descriptions and images.
Additional Services: There are no special additional services such as cleaning, resizing or engraving.
Pros:
- Unique and iconic designs.
- Easy to navigate site
Cons:
- Limited selection of jewelry.
- 14 day return policy
10. Blue Nile
Best for a wide selection of jewelry
Blue Nile is definitely the best place to shop for jewelry if you love options. That's because Blue Nile has one of the widest selections of fashion , brands, and some of the best costume jewelry you'll ever find.
And while you can easily pay upwards of tens of thousands of dollars for some of the most expensive jewelry on the site, Blue Nile also has a selection of beautiful necklaces, inexpensive bracelets, and other affordable jewelry.
Jewelry available:
- diamond engagement rings
- necklaces
- earrings
- wives
- watches
Price range: $30-$165,000+
Return policy: 30 day return policy.
Delivery Options: Free insured shipping worldwide.
Customer service: 24/7 customer support is available by phone, email, or live chat.
Personalization: Blue Nile allows for a high level of customization, especially with their engagement rings.
Purchasing experience: The website is easy to use, with high-resolution images, 360-degree views, and comprehensive filter options.
Additional Services: Blue Nile offers free cleaning and inspection services for life. They also offer engraving services for select jewelry.
Pros:
- Free and insured shipping worldwide
- Highly customizable jewelry options
Cons:
- Prices can be high for the quality.
- Possible duties and taxes.
Summary: Best Online Jewelry Stores in USA 2023
Finding affordable custom jewelry has never been easier thanks to the explosion of jewelry websites to choose from today. Whether you're looking for a place to buy custom bracelets on the cheap or want to check out some fine jewelry brands, these online stores will offer you just what you want.