Brevo is best for e-commerce businesses looking for an e-commerce platform.
Pros
- Cheap options for dedicated IP
- Text messaging capabilities
Cons
- Occasional delay in sending and receiving messages.
- Not easy to use for beginners
Why Choose Brevo
The ability to combine eCommerce email marketing solutions with automation and general email marketing is a real advantage of Brevo. For an online business that sells a variety of products, Brevo can help manage and create optimized email marketing campaigns. Combining SMS reminders with transactional activities is a powerful advantage for any digital business.
The price of the Brevo is affordable and matches the number of features it offers. Their free plan has a limit of 300 emails per day, but paid plans start at just $25 per month for up to 40,000 emails.
Standard features:
- Business letters
- SMS messages
- Mobile Responsive Templates
- API integrations
- Accessories
- Autoresponders:
- Automation
- List segmentation
Templates
Brevo offers 60 templates, but they aren’t broken down by industry or usage like many other services, and it’s a little difficult to navigate between different pages to choose a template.
That said, all templates are mobile responsive. It’s clear that Brevo is putting more effort into the flexibility of the email editor to customize campaigns rather than providing a large number of templates.
The drag and drop editor is not as intuitive as other services. It seems a bit complicated and not friendly for email newbies compared to other services like Constant Contact.
Pricing
Brevo offers a free version of up to 9,000 emails per month (up to 300 per day), with unlimited contacts. Users can familiarize themselves with the program through the free version, but to get the most out of it, they will need to get the paid version. This basic version is affordable, just $25 per month for 20,000 emails. The only downside is that the Brevo branding will still be on all emails. in emails, and it doesn’t go away until the $39/month plan.
Even with the most expensive version ($66 per month for 120,000 emails, unlimited contacts, SMS capabilities, e-commerce integration, and advanced reporting), Brevo is a solid value. 120,000 emails per month to contact the company.
Ease of Use
Brevo’s interface isn’t as easy to use as services like Constant Contact or Mailchimp. It presents its features and options in a more esoteric way, which is good for the tech-savvy. However, absolute beginners need some time to get used to the platform. The design and overall interface (UI) is simple, but once you dig into the individual tools, it can get a little overwhelming.
Brevo takes a little longer to set up than other services. It is stricter on identity authentication (phone verification, more form fields) and will take some time to enable SMS service and connect e-commerce solutions to the program. However, users will find the end product to be worth it.
Plugins and integrations are easy to use, and much of Brevo’s added value comes from its ability to seamlessly integrate with a user’s digital e-commerce platform. If Brevo is trying to be the best email marketing platform for e-commerce businesses, it has achieved that mission.
Features
SMS messages, transactional emails. emails and a wide variety of eCommerce plugins and integrations are unique to Brevo. There is no better platform to integrate email marketing with an online store. Additionally, the ability to segment lists based on who opens product emails is a very useful tool.
One downside is that while Brevo excels at eCommerce marketing, it falls short in some key areas of email marketing, including RSS feeds, good A/B testing, and a solid automation system. They have an automation system that is currently in beta, so they are working on that feature, but for those looking for more of a CRM/marketing tool, Constant Contact or ActiveCampaign should be considered. Consider the importance of transactional email and SMS messaging systems to your business and use that as the basis for your decision.
Customer Support
Brevo does not offer 24/7 support or live chat. The best way to get in touch is by phone or via the contact form. While Brevo doesn’t have as much industry-specific content as Benchmark Email or Constant Contact, it does have a general FAQ/tutorial section that covers key questions and best practices for success on the platform.
The phone support system is efficient and connects you with a real person without going through an automated system. On weekdays it usually takes around 3 minutes to answer your call and staff will be happy to advise you on best practices and how to use the platform.
Users are encouraged to take advantage of the support staff’s knowledge to familiarize themselves with and configure the platform. For those who prefer not to call, email support usually responds within a few hours.
Conclusion
Brevo offers the best email marketing platform for small and medium e-commerce businesses. With a wide range of plugins and integrations that allow Brevo to seamlessly integrate with a user’s existing e-commerce platform, it’s the obvious choice for online stores that offer a variety of products.
Business email With emails, SMS messages, automation capabilities, and effective list segmentation, Brevo manages to address every aspect of eCommerce email marketing.
About Brevo
Founded in 2012 by Armand Thiberget with offices in Paris, Berlin, Seattle, Toronto and New Delhi, Brevo is a unified marketing platform serving more than 175,000 clients in 160 countries and sending more than 70 million emails. /SMS: every day. Brevo offers transactional e-commerce emails and integrations unlike many other email marketing platforms. In 2016, Forbes named Brevo one of the must-see startups of the year, and today Brevo continues its international expansion efforts, launching language capabilities in English, French, Spanish, Portuguese, German and Italian.