GetResponse is best suited for savvy marketing users who need automation and webinar solutions. It also offers unique features such as cart abandonment for online stores and iStock integration for images.
Pros
- 30-day free trial
- Mobile friendly landing pages
Cons
- The variety of properties can be overwhelming
- Repeat contacts count towards your limit
Why Choose GetResponse
GetResponse’s email marketing platform offers enough features and integrations to satisfy any email marketer. It is one of the few platforms that has lead scoring and landing pages built into the system, and offers comprehensive webinar solutions. For those planning to segment based on user behavior, this could be the perfect solution.
The packages may seem expensive at first glance, but the industry segmentation templates, automation system, lead scoring, and CRM alone make it worth it.
The chat system is also helpful and works 24/7. The platform can be overwhelming when you first access it, but the GetResponse team will be happy to help you get set up.
For those looking for a powerful email
Standard features:
- Mobile-friendly drag-and-drop editors
- Industry specific templates
- Prospect assessment
- Landing pages
- Webinar tools
- Reporting tools
- Planning
- web publication
- Automation
- Communication management
- API integrations
Templates
GetResponse has a large selection of templates divided by industry, making it easy to find one that fits a specific business. Every GetResponse template is mobile responsive, and there are templates specific to webinars. Users can request more accurate templates or use the HTML editor to create their own.
The editor can be a little difficult to use, but the iStock integration makes it easy to find suitable images for any brand. Users keep searching for good images on stock photo sites, and the editor’s resizing features are very useful.
Pricing
GetResponse offers a 30-day free trial for all new users, and the cheapest plan starts at just $15 per month. This includes some basic automation. However, those who want to get the most value out of this plan should upgrade to the Pro level package, which starts at $49/month for less than 5,000 contacts.
List size pricing is highly competitive. For example, people who choose the Pro plan pay only $75 for up to 10,000 subscribers.
For the number of features GetResponse offers, it’s hard to find a comparable offering. GetResponse is the ideal solution for businesses looking for a CRM and email marketing solution. It provides all the additional marketing tools that a company requires.
Ease of Use
The GetResponse interface looks a little outdated, but it’s easy to navigate. Provides high-level metrics on a dashboard page, as well as information about the last campaigns sent.
There are many options in this program and the support team is very responsive and helpful. Users can schedule a free consultation, where support staff suggest an automation plan and help develop it during the call. It also has a useful 24/7 chat feature.
The drag-and-drop editor is easy to use, but making major changes to the template requires some HTML experience.
The design of the automation system is easy to understand. Infusionsoft users will find it familiar. It is laid out in a grid and users can enter various actions and logical steps that they would like potential customers to follow. Scheduling automation is simple and easy to follow.
Features
The webinar and landing page integrations that GetResponse offers are some of the most effective in the industry.
The reporting tool is also simple and effective. It’s very similar to Google Analytics and presents information from individual campaigns in an easy-to-understand way, while also providing aggregate metrics on various automations, segments, and conversion rates.
The GetResponse form builder is also very useful. Users can create forms with different questions (multiple choice, dropdown menu, etc.) and it integrates seamlessly into contact tags. This is ideal for advanced targeting tactics that can then be integrated into an automation system to deliver highly relevant and timely content.
Customer Support
The customer support staff is responsive and pleasant and available 24/7 via live chat. Representatives are always ready to help users find the best and most time-saving way to achieve their goals.
It also has a number of video tutorials and free advice to help users get started. The videos cover everything from exporting contacts to creating automations.
When you sign up for a free consultation, GetResponse representatives will help you create an automation idea for your business over the phone and then help you build it. This is a unique way to get marketing tips and strategies from experts who are well versed in the program. Talking to them will help users start thinking like email marketers and find ways to use the program that they hadn’t thought of yet.
Conclusion
GetResponse isn’t for mainstream users, but it’s ideal for those looking for an integrated CRM with automation, lead scoring, landing pages, and webinar capabilities. To get the most out of this program, users should spend some time learning it. To help, there’s a 24/7 chat support system, free advice and a helpful video library to help users get started.
About GetResponse
Formerly known as Implix, GetResponse is a multinational CRM and email marketing solution for online businesses. GetResponse was an early leader in email marketing in the late 90s and was also the creator of the popular ClickMeeting and ClickWebinar software products. GetResponse has established itself as a strong competitor in email marketing and offers many more features than its competitors.