MailChimp provides an intuitive, easy-to-use email marketing system that uses tracking, data, and proven tools to help you create targeted emails and campaigns that are effective and engage customers.
Pros
- Easy-to-use email builder
- Extensive use of monitoring tools.
Cons
- No phone support
- The free version is limited.
Why Choose MailChimp
It's hard to argue with a free plan that allows users to send 10,000 emails per month to up to 2,000 accounts. For large businesses, this probably won't be enough, but for small business owners, it's a risk-free way to use one of the best email marketing services on the market. MailChimp is easy to use and guides you step-by-step through the campaign creation process with an interface (including drag and drop templates) that is suitable for even the most novice user.
You have a number of campaign options, including building your brand, connecting with contacts, selling more stuff, increasing customer loyalty, and bringing people back.
All of these features guide you with recommendations on how you can make email more personalized or clickable, and use extensive tracking to know who is clicking on your campaigns and how you can improve your results. For online stores, MailChimp can track data about who buys what to help you target better in the future.
Standard features:
- An easy-to-use email editor.
- It integrates well with hundreds of apps, including e-commerce apps like Shopify, Magento, and WooCommerce.
- Advanced Targeting – Comprehensive Marketing Automation
- Advertising campaigns on Facebook and Instagram.
- Campaign reports
- Dozens of Email Templates (80+)
- Easy to use app
Templates
Email campaigns in MailChimp are created with a drag-and-drop template interface that is very easy to use. There are 9 different email designs available using 5 intent-based templates and 80+ themes.
Topics range from events and holidays to stationery promotions and deals. You can also code your own templates for later use with the email editor. The templates look great in the MailChimp app and are mobile responsive, meaning you can edit them on your phone or tablet and they'll look great for readers on all devices.
Pricing
Mailchimp's pricing plan depends on the size of your project. Each package provides different features for different numbers of contacts.
By looking at the pricing on the Mailchimp website, you can tell how many contacts you have and Mailchimp will adjust the pricing. For example, if you have 500 contacts, the Standard package will start at $17 per month. But if you have 5,000 contacts, the standard package will cost you $90 per month. If you have hundreds of thousands of contacts, Mailchimp can get you a special plan.
One thing to note for all pricing packages is that surcharges apply. So, if you exceed the campaign send or contact limit, Mailchimp will not stop the campaign, but will charge you extra.
Ease of Use
Before you get started with MailChimp, you need to answer a few questions first. When you create a new account, you'll be asked for your name, email address, and phone number. email and password, followed by your company name, website and other basic details. You can then sign up to receive a series of emails. to receive emails that will direct you to
Follow the instructions to “create a campaign” and the system will guide you through each step. You can easily find a new audience with ads or collect subscribers in the form of a pop-up.
MailChimp will then walk you through everything you need to know about the targeted email process. Where to put your recipients, how to use templates and who to send your emails to. You'll get tips on how to write a great email or ad that gets clicks, the kind of insider knowledge that most first-timers simply don't have.
The platform will also walk you through various tracking data for your campaign to help you see where you've hit the mark or missed it. The templates themselves are very easy to use. it's a familiar drag-and-drop interface that most of us have used in website builders. It's a piece of cake.
Features
MailChimp's free version really can't be overstated as a major feature, simply because it's a great way to try out the product risk-free while still being able to use most of the features. The common interface and ease of use is another advantage and undoubtedly a key factor in the program's success in recent years.
Segmentation makes the service smart and much more than any individual can do on their own: bulk email. There's a science to it, and by using segmentation tools, you can definitely increase your email traffic. the possibility of a good job of letters.
Segmentation
Some users have noted that the automation and segmentation options are not as extensive as on other platforms. This may not be a problem if you are a small business, but if you are going to grow (or expect to) it could be a problem in the future.
MailChimp has a number of free e-commerce features that can help businesses increase revenue and collect customer data.
MailChimp will modify your email address. emails with product offers, promotional codes and customer segments. Ecommerce reports and statistics are free with MailChimp, and you can also buy ads to show on Facebook and Instagram (starting at $5 per day).
MailChimp has a mobile app available on both Android and iOS phones, which means you can manage your email campaigns and check your email data no matter where you are.
Main characteristics:
- Free option to get started
- Automated email emails to help you stay reachable to your customers
- Complex data collection and deployment
- E-commerce integration that will grow your online business
- A mobile app to help you keep track of your account at all times
- Beautiful and attractive templates that customers will want to click on
Customer Support
MailChimp has an extensive, searchable knowledge base on its website where most of your questions can probably be answered. Additionally, both paid and free users get full access to the online support email form. That said, an email sent through the support form still went unanswered hours later.
Free users can only use the knowledge base and support email. If you want to use the live support chat, you need to be on one of the paid plans. It's worth noting that the support email also has the ability to upload screenshots, so if you can't explain the nature of the problem you're having, you can just send an image.
MailChimp does not have any customer support phone lines in an effort to keep costs down. It has a number of resource guides and a blog where you can get information that can help you get out of a bind.
Conclusion
MailChimp is a comprehensive email marketing platform that helps businesses create effective and targeted email campaigns to improve customer engagement, word of mouth and overall revenue.
It has several paid options, including a free one, and offers a number of features to help optimize email. It also has an easy-to-use interface and should be a godsend for any user.
About MailChimp
MailChimp was founded in 2001 and today is the industry leader with over 14 million active users. Every year, customers send more than 246 billion emails.
Based in Atlanta, it is probably the most popular email marketing service, mainly due to high-profile advertising campaigns in the US, including sponsorship of the popular podcast Series. MailChimp is a founder-led company with over 700 employees and has earned a reputation as a cutting edge and growing company in the technology world.