vcita is a business management software that includes useful tools like scheduling, payments, CRM and document sharing right from the app. This service now also includes marketing tools to help businesses get more leads and convert them into loyal customers. With easy-to-follow templates, guides, automated campaigns, customer management, email, advertising and more, vcita makes automated marketing something anyone can manage.
Pros
- Simple and beautiful email and SMS campaigns
- Create campaigns with the mobile app
- Advanced customer management system.
Cons
- Template customization is limited.
- No SEO tools
vcita Marketing Tools at a Glance
Ideal for small teams, service-based businesses
Main Uses: Business Management, Automated Email Marketing.
Price: from $19 per month
Free Trial: 14-day free trial
Email Marketing
Email marketing is where vcita shines. It has everything from automation (more on that in a minute) to personalized campaigns and more. vcita has beautifully designed templates and the team is always adding new designs to keep the content fresh. It’s true that vCita doesn’t offer as many layout customization options as other website builders, but since the focus is more on marketing and business management, this isn’t the focal point of the app.
Back to email automation. vcita offers easy-to-setup automated email campaigns based on the different journeys and actions your customers and prospects take. This is much more detailed than some email automation tools. You can set up automations for things like anniversary discounts, thank you emails for your purchases, or cart reminders. Once set up, you don’t need to do anything as emails are sent on autopilot.
You can create and manage your email campaigns on your mobile device with the vcita mobile app. This is a great feature because most companies today (especially vcita’s target audience) are not sitting behind a desk, but rather doing business on the go. Furthermore, vcita allows you to use multi-channel marketing campaigns by synchronizing SMS and email. You can send an email and then follow up a short time later with a friendly text message or reminder.
Social Media Marketing
vcita lets you add a Call to Action button directly to your Facebook pages. It also lets you create and send coupons and promotions to your social media followers. vcita has a detailed tag-based system that allows you to customize each of these campaigns so you can send a different message to each group on your contact lists.
Website Design
vcita has a basic landing page builder. It’s not as advanced as Wix or other dedicated web builders, but for a business and marketing tools app, it’s a great option. And best of all, it’s easy to use.
vcita pages are mobile responsive and there are several well-designed templates to choose from. This feature includes built-in forms, payment method functions and file sharing. Oh, and another good thing about vcita website design is that the pages are created with optimization. The design and layout encourages customer action with CTAs and forms ready to capture leads and move them through the funnel.
Freelancer
Vcita online scheduler is a useful tool especially for freelancers. It lets you book meetings, classes or events and sync them with calendar apps, email and more. So you’ll never have scheduling problems or miss an important meeting because you forgot to put it on your calendar.
This feature is also quite extensive. You can customize your calendar and publish it on your website, so customers can order directly from the website without making a phone call or leaving your website. It also comes with branded invoices for a more professional look.
Lead Generation
vcita is also very good at generating and capturing leads. It has forms and pop-ups like most marketing tool services. In addition, vcita has fast and easy partitioning. Therefore, you can choose the criteria by which to segment potential customers, prioritize your marketing efforts, and launch more targeted campaigns based on location, status, interests, or other tags. In our opinion, this is a great feature that really helps differentiate your marketing campaigns from the flood of emails that people are used to ignoring.
vcita also has a LiveSite widget, which is essentially a lead capture tool on steroids. You can embed the widget on your social media channels and websites to give your customers a more personalized experience (think “Hey Shawn, this is what you were looking at last time you visited” when visiting your website). Through LiveSite, customers can also schedule appointments and receive additional information. Therefore, it is a truly advanced tool worth having in your toolbox.
Pricing
vcita has three plans for individuals to choose from. There are also equipment options, which we will discuss below. Single plans include:
The Essentials Plan is good for very small businesses that don’t need a lot of customization or tweaks. It offers the basics like online lead capture and business management tools. However, a business plan offers you much more in terms of marketing. You can send automated campaigns, create online coupons and include SMS marketing campaigns. Finally, the Platinum Plan is ideal for medium or large companies that want to market without limits.
vcita offers a 14-day free trial that allows you to test the system for free. The really nice thing about this free trial is that you don’t even have to enter your credit card information (so you won’t be afraid to pay for the service just because you forgot to cancel it).
Team plans range from $45 per month (yearly) to $196. Unlike individual plans, even the most basic business plan offers all of vcita’s business management and marketing tools, albeit to a greater or lesser extent.
Customer Service
vcita’s customer support options are impressive. To get started, you can schedule a showing directly on the website (online scheduling is again convenient), send an email, or speak with a representative. You can also browse the detailed help center for more answers.
The really great thing about Vcita customer service is the installation assistance. You can access any of the weekly webinars for an explanation of the entire system and installation process. There are also detailed video tutorials and installation guides that will walk you through everything step-by-step. If nothing else works, vcita will also schedule a private session with a representative who will personally walk you through the process. It’s dedication.
Bottom Line
vcita is a great business management software that also offers some useful marketing tools in its system. Services range from fast and convenient online scheduling to detailed contact and payment management and brand billing. vcita excels at personalization, allowing you to personalize your email campaigns down to the last detail, so it’s the right message for each of your customer segments. If you’re looking for a comprehensive solution for lead capture, marketing campaign management and landing page optimization, vcita is a great place to start.